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An Effective Shadowing Process For Leadership Development Shadowing is a technique in which a person wishing to learn a skill follows and observes another while that person's expertise is being displayed. It is a common developmental tool across business and industry today.   Read story   Business to People Marketing As BtoB marketers, we´ve adopted a sort of unspoken "business elitism"–focusing on BtoB resources, publications and targeting our prospects in their business environments. What we´ve forgotten, when trying to convince our clients that BtoB marketing is the best strategy, is that first and foremost BtoB prospects and customers are consumers.   Read story

Unlocking the Real Benefits of E-Billing When the notion of electronic billing first began to appear, the immediate attraction was the obvious cost savings that would come from eliminating paper, postage, handling, and customer care costs. But like true love, the virtues of e-billing continue to reveal themselves; virtues that in the end may prove to be far more valuable than just simple cost savings.   Read story   How To Get Someone To Listen Email has become a part of the way we do business, communicate and keep up with current events. With more than a billion messages transmitted daily, email has become a great medium for marketers, as my example shows.   Read story